Matthew O'Hayer Insider Trading Activity
Matthew O'Hayer has been net-selling over the last 12 months with 0 purchases and 25 sales across 1 company.
VITL is the most-traded position with 25 trades. The largest single transaction was a sale of VITL for $5.2M on Sep 2, 2025.
Performance Scorecard
Forward stock performance after each transaction by Matthew O'Hayer. Buy returns measure price movement after open-market purchases; sell-avoided measures the loss avoided after open-market sales. Success rate counts trades where the insider's direction was right.
| PERIOD | AVG BUY RETURN | AVG SELL AVOIDED | SUCCESS RATE | TRADES |
|---|---|---|---|---|
| 30 days | — | +4.9% | 74% | 31 |
| 90 days | — | +21.4% | 84% | 31 |
| 120 days | — | +31.1% | 90% | 31 |
Performance based on stock price movement after each transaction date. Past results do not predict future returns. Not financial advice.
Price & Trades
Pro: Trade MarkersVITL · Vital Farms, Inc.
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| DATE | TICKER | TYPE | SHARES | PRICE | VALUE | Δ OWNED | ROLE | FILING |
|---|---|---|---|---|---|---|---|---|
Mar 2, 2026 | VITL | Sell | 20,000 | $20.33 | $407K | −0.3% | 10%+ Owner | |
Feb 2, 2026 | VITL | Sell | 18,400 | $27.87 | $513K | −0.3% | EXECUTIVE CHAIRPERSON | |
Feb 2, 2026 | VITL | Sell | 1,600 | $28.33 | $45K | −0.0% | EXECUTIVE CHAIRPERSON | |
Jan 2, 2026 | VITL | Sell | 12,484 | $30.43 | $380K | −0.2% | EXECUTIVE CHAIRPERSON | |
Jan 2, 2026 | VITL | Sell | 12,516 | $31.27 | $391K | −0.2% | EXECUTIVE CHAIRPERSON | |
Dec 15, 2025 | VITL | Sell | 5,000 | $35.25 | $176K | −0.1% | EXECUTIVE CHAIRPERSON | |
Dec 1, 2025 | VITL | Sell | 4,073 | $33.67 | $137K | −0.1% | EXECUTIVE CHAIRPERSON | |
Dec 1, 2025 | VITL | Sell | 20,927 | $33.07 | $692K | −0.3% | EXECUTIVE CHAIRPERSON | |
Nov 4, 2025 | VITL | Sell | 5,000 | $37.78 | $189K | −0.1% | EXECUTIVE CHAIRPERSON | |
Nov 3, 2025 | VITL | Sell | 21,408 | $31.85 | $682K | −0.3% | EXECUTIVE CHAIRPERSON | |
Nov 3, 2025 | VITL | Sell | 3,592 | $32.35 | $116K | −0.1% | EXECUTIVE CHAIRPERSON | |
Oct 1, 2025 | VITL | Sell | 600 | $38.17 | $23K | −0.0% | EXECUTIVE CHAIRPERSON | |
Oct 1, 2025 | VITL | Sell | 23,536 | $39.98 | $941K | −0.4% | EXECUTIVE CHAIRPERSON | |
Oct 1, 2025 | VITL | Sell | 10,864 | $40.63 | $441K | −0.2% | EXECUTIVE CHAIRPERSON | |
Sep 4, 2025 | VITL | Sell | 100,000 | $50.96 | $5.1M | −1.5% | EXECUTIVE CHAIRPERSON | |
Sep 2, 2025 | VITL | Sell | 20,559 | $51.52 | $1.1M | −0.3% | EXECUTIVE CHAIRPERSON | |
Sep 2, 2025 | VITL | Sell | 100,000 | $51.98 | $5.2M | −1.5% | EXECUTIVE CHAIRPERSON | |
Sep 2, 2025 | VITL | Sell | 24,441 | $52.39 | $1.3M | −0.4% | EXECUTIVE CHAIRPERSON | |
Aug 29, 2025 Filed 3d late | VITL | Sell | 100,000 | $51.13 | $5.1M | −1.5% | EXECUTIVE CHAIRPERSON | |
Aug 21, 2025 | VITL | Sell | 4,200 | $50.25 | $211K | −0.1% | EXECUTIVE CHAIRPERSON | |
Aug 19, 2025 | VITL | Sell | 800 | $50.31 | $40K | −0.0% | EXECUTIVE CHAIRPERSON | |
Aug 8, 2025 | VITL | Sell | 5,000 | $45.25 | $226K | −0.1% | EXECUTIVE CHAIRPERSON | |
Aug 7, 2025 | VITL | Sell | 5,000 | $40.31 | $202K | −0.1% | EXECUTIVE CHAIRPERSON | |
Aug 1, 2025 | VITL | Sell | 19,957 | $35.53 | $709K | −0.3% | EXECUTIVE CHAIRPERSON | |
Aug 1, 2025 | VITL | Sell | 10,043 | $36.42 | $366K | −0.1% | EXECUTIVE CHAIRPERSON | |
Jul 23, 2025 | VITL | Sell | 5,000 | $40.34 | $202K | −0.1% | EXECUTIVE CHAIRPERSON | |
Jul 1, 2025 | VITL | Sell | 9,714 | $38.85 | $377K | −0.1% | EXECUTIVE CHAIRPERSON | |
Jul 1, 2025 | VITL | Sell | 20,286 | $39.32 | $798K | −0.3% | EXECUTIVE CHAIRPERSON | |
Jun 17, 2025 | VITL | Sell | 5,000 | $32.25 | $161K | −0.1% | EXECUTIVE CHAIRPERSON | |
Jun 13, 2025 | VITL | Sell | 24,300 | $31.61 | $768K | −0.4% | EXECUTIVE CHAIRPERSON | |
Jun 13, 2025 | VITL | Sell | 700 | $32.07 | $22K | −0.0% | EXECUTIVE CHAIRPERSON |
Top Companies Traded
| TICKER | COMPANY | TRADES | TOTAL VOLUME |
|---|---|---|---|
| VITL | Vital Farms, Inc. | 31 | $27.0M |
Other insiders at Vital Farms, Inc.
3 other tracked filers at VITL.