Vital Farms, Inc. (VITL) Insider Trading

11 insiders at Vital Farms, Inc. (VITL) have purchased stock in the past 90 days, totaling $422K across 11 transactions (50,851 shares).

The most recent purchase was by Chief People Officer Van Hoven Reena Chauhan on May 19, 2026 — a $20K buy of 2,242 shares at $8.92, bringing his total holdings to 25,827 shares.

Insiders who purchased: Holland Joseph Michael (Chief Supply Chain Officer, 1 buy totaling $100K); Cyr William B. (Director, 1 buy totaling $51K); Flanagan Glenda J (Director, 1 buy totaling $51K); Ruiz Gisel (Director, 1 buy totaling $50K); Coon Stephanie (Chief Strategy Officer, 1 buy totaling $50K); Pappas Peter Nicholas (President, 1 buy totaling $30K); Post Denny Marie (Director, 1 buy totaling $25K); Kennedy Kelly J. (Director, 1 buy totaling $21K); Amoo-Gottfried Kofi Owusu (Director, 1 buy totaling $20K); Van Hoven Reena Chauhan (Chief People Officer, 1 buy totaling $20K); McKeon Kathryn (CMO and GM, Butter, 1 buy totaling $5K).

This level of insider buying appears elevated compared to VITL's typical activity — there were 2 purchases in the prior nine months.

VITL is in the Food Products sector within the Food Products industry with a market cap of $429M.

With 11 different insiders buying in the same 90-day window, this qualifies as cluster buying at VITL — a pattern that research suggests can signal conviction among management.

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