W Keith Smith Insider Trading Activity
W Keith Smith has been net-selling over the last 12 months with 0 purchases and 4 sales across 1 company.
DRCT is the most-traded position with 4 trades. The largest single transaction was a sale of DRCT for $26K on Nov 13, 2025.
Performance Scorecard
Forward stock performance after each transaction by W Keith Smith. Buy returns measure price movement after open-market purchases; sell-avoided measures the loss avoided after open-market sales. Success rate counts trades where the insider's direction was right.
| PERIOD | AVG BUY RETURN | AVG SELL AVOIDED | SUCCESS RATE | TRADES |
|---|---|---|---|---|
| 30 days | — | -15826.5% | 0% | 13 |
| 90 days | — | -12665.8% | 0% | 13 |
| 120 days | — | -6461.0% | 0% | 13 |
Performance based on stock price movement after each transaction date. Past results do not predict future returns. Not financial advice.
Price & Trades
Pro: Trade MarkersDRCT · Direct Digital Holdings, Inc.
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| DATE | TICKER | TYPE | SHARES | PRICE | VALUE | Δ OWNED | ROLE | FILING |
|---|---|---|---|---|---|---|---|---|
Nov 14, 2025 | DRCT | Sell | 100,000 | $0.21 | $21K | −18.0% | President | |
Nov 13, 2025 | DRCT | Sell | 71,242 | $0.37 | $26K | −11.3% | President | |
Jul 28, 2025 | DRCT | Sell | 8,050 | $0.54 | $4K | −22.1% | President | |
Jul 25, 2025 | DRCT | Sell | 8,900 | $0.53 | $5K | −19.7% | President | |
Jul 24, 2025 | DRCT | Sell | 15,800 | $0.53 | $8K | −25.9% | President | |
Jul 23, 2025 | DRCT | Sell | 11,934 | $0.51 | $6K | −16.4% | President | |
Jul 22, 2025 | DRCT | Sell | 15,321 | $0.51 | $8K | −17.4% | President | |
Jul 21, 2025 | DRCT | Sell | 16,987 | $0.52 | $9K | −16.1% | President | |
Jul 18, 2025 | DRCT | Sell | 19,488 | $0.51 | $10K | −15.6% | President | |
Jul 17, 2025 | DRCT | Sell | 19,950 | $0.52 | $10K | −13.8% | President | |
Jul 16, 2025 | DRCT | Sell | 11,694 | $0.53 | $6K | −7.5% | President | |
Jul 15, 2025 | DRCT | Sell | 8,100 | $0.54 | $4K | −4.9% | President | |
Jul 14, 2025 | DRCT | Sell | 20,476 | $0.55 | $11K | −11.1% | President |
Top Companies Traded
| TICKER | COMPANY | TRADES | TOTAL VOLUME |
|---|---|---|---|
| DRCT | Direct Digital Holdings, Inc. | 13 | $130K |
Other insiders at Direct Digital Holdings, Inc.
2 other tracked filers at DRCT.