Laura Alber Insider Trading Activity
Laura Alber has been net-selling over the last 12 months with 2 purchases and 26 sales across 2 different companies.
WSM is the most-traded position with 26 trades. The largest single transaction was a sale of WSM for $9.9M on Sep 15, 2025.
Performance Scorecard
Forward stock performance after each transaction by Laura Alber. Buy returns measure price movement after open-market purchases; sell-avoided measures the loss avoided after open-market sales. Success rate counts trades where the insider's direction was right.
| PERIOD | AVG BUY RETURN | AVG SELL AVOIDED | SUCCESS RATE | TRADES |
|---|---|---|---|---|
| 30 days | -4.3% | -7.5% | 26% | 38 |
| 90 days | -22.0% | -8.8% | 29% | 34 |
| 120 days | -12.2% | -7.7% | 15% | 33 |
Performance based on stock price movement after each transaction date. Past results do not predict future returns. Not financial advice.
Price & Trades
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| DATE | TICKER | TYPE | SHARES | PRICE | VALUE | ฮ OWNED | ROLE | FILING |
|---|---|---|---|---|---|---|---|---|
May 14, 2026 | WSM | Sell | 9,689 | $172.72 | $1.7M | โ1.0% | CEO | |
May 14, 2026 | WSM | Sell | 2,609 | $173.78 | $453K | โ0.3% | CEO | |
May 14, 2026 | WSM | Sell | 400 | $174.57 | $70K | โ0.0% | CEO | |
May 14, 2026 | WSM | Sell | 7,302 | $171.93 | $1.3M | โ0.8% | CEO | |
Apr 17, 2026 | WSM | Sell | 15,000 | $200.00 | $3.0M | โ1.5% | CEO | |
Mar 19, 2026 | CRM | Buy | 491 | $194.54 | $96K | +7.1% | Director | |
Mar 19, 2026 | CRM | Buy | 2,080 | $194.59 | $405K | +27.9% | Director | |
Mar 16, 2026 | WSM | Sell | 1,799 | $183.70 | $330K | โ0.2% | CEO | |
Mar 16, 2026 | WSM | Sell | 3,822 | $184.65 | $706K | โ0.5% | CEO | |
Mar 16, 2026 | WSM | Sell | 1,291 | $185.54 | $240K | โ0.2% | CEO | |
Mar 16, 2026 | WSM | Sell | 5,162 | $181.66 | $938K | โ0.6% | CEO | |
Mar 16, 2026 | WSM | Sell | 7,926 | $182.61 | $1.4M | โ1.0% | CEO | |
Jan 15, 2026 | WSM | Sell | 9,748 | $208.33 | $2.0M | โ1.2% | CEO | |
Jan 15, 2026 | WSM | Sell | 7,731 | $205.91 | $1.6M | โ0.9% | CEO | |
Jan 15, 2026 | WSM | Sell | 5,822 | $206.84 | $1.2M | โ0.7% | CEO | |
Jan 15, 2026 | WSM | Sell | 11,699 | $207.85 | $2.4M | โ1.4% | CEO | |
Nov 26, 2025 | WSM | Sell | 12,161 | $181.07 | $2.2M | โ1.4% | CEO | |
Nov 25, 2025 | WSM | Sell | 253 | $179.21 | $45K | โ0.0% | CEO | |
Nov 25, 2025 | WSM | Sell | 5,194 | $175.60 | $912K | โ0.6% | CEO | |
Nov 25, 2025 | WSM | Sell | 1,456 | $176.53 | $257K | โ0.2% | CEO | |
Nov 25, 2025 | WSM | Sell | 1,676 | $178.05 | $298K | โ0.2% | CEO | |
Nov 25, 2025 | WSM | Sell | 9,260 | $180.52 | $1.7M | โ1.1% | CEO | |
Sep 15, 2025 | WSM | Sell | 1,062 | $196.81 | $209K | โ0.1% | CEO | |
Sep 15, 2025 | WSM | Sell | 1,318 | $197.59 | $260K | โ0.1% | CEO | |
Sep 15, 2025 | WSM | Sell | 5,667 | $198.90 | $1.1M | โ0.6% | CEO | |
Sep 15, 2025 | WSM | Sell | 49,569 | $200.02 | $9.9M | โ5.2% | CEO | |
Sep 15, 2025 | WSM | Sell | 32,278 | $200.83 | $6.5M | โ3.5% | CEO | |
Sep 15, 2025 | WSM | Sell | 106 | $201.32 | $21K | โ0.0% | CEO | |
Jul 15, 2025 | WSM | Sell | 4,475 | $165.80 | $742K | โ0.4% | CEO | |
Jul 15, 2025 | WSM | Sell | 6,291 | $166.86 | $1.0M | โ0.6% | CEO | |
Jul 15, 2025 | WSM | Sell | 4,736 | $167.71 | $794K | โ0.5% | CEO | |
Jul 15, 2025 | WSM | Sell | 6,606 | $168.90 | $1.1M | โ0.7% | CEO | |
Jul 15, 2025 | WSM | Sell | 3,994 | $169.62 | $677K | โ0.4% | CEO | |
Jul 15, 2025 | WSM | Sell | 3,898 | $170.94 | $666K | โ0.4% | CEO | |
May 29, 2025 | WSM | Sell | 3,201 | $162.62 | $521K | โ0.3% | CEO | |
May 29, 2025 | WSM | Sell | 15,481 | $163.82 | $2.5M | โ1.5% | CEO | |
May 29, 2025 | WSM | Sell | 3,869 | $164.87 | $638K | โ0.4% | CEO | |
May 29, 2025 | WSM | Sell | 7,449 | $165.85 | $1.2M | โ0.7% | CEO |
Top Companies Traded
Other insiders at WILLIAMS SONOMA INC
2 other tracked filers at WSM.