Baozun Inc. (BZUN) Insider Trading
Sector: Retail · Market Cap: $146M · 0 insider purchases in the last 7 days
No open market insider purchases at Baozun Inc. in the last 7 days.
What this trade tells us
AI-generated analysis of disclosed insider activity. Updated May 20, 2026. Not investment advice.
- All eight trades over the 90-day window were purchases totaling ~$336K, with zero sales, indicating no insider liquidation activity during this period.
- CEO Qiu Wenbin accounted for five of eight trades (~$150K), executing purchases across a narrow price range ($2.48–$3.14) between April 2 and April 17, suggesting a sustained accumulation pattern at depressed valuations.
- Chief Strategy Officer Wu Junhua made three purchases totaling ~$165K, with two large tranches of 30,886 and 30,000 shares (~$152K combined) on April 8 and April 2, indicating significant personal capital commitment by a second executive.
- The concentrated timing of activity in early-to-mid April (seven of eight trades) and the absence of any offsetting sales suggests coordinated or opportunistic buying rather than routine portfolio rebalancing.
- Both insiders purchased at price points below $3.15 per share in a company with a $0.15B market cap, indicating buying occurred when the stock was near or at recent lows.
Bottom line:Sustained insider buying by two senior executives with no offsetting sales represents moderate buying interest at depressed valuations.
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Start for FreeAbout Baozun Inc. Insider Trading
2 insiders at Baozun Inc. (BZUN) have purchased stock in the past 90 days, totaling $336K across 8 transactions (129,008 shares).
The most recent purchase was by CEO Qiu Wenbin on April 17, 2026 — a $50K buy of 16,000 shares at $3.14, bringing his total holdings to 1,433,872 shares.
Insiders who purchased: Qiu Wenbin (CEO, 5 buys totaling $170K); Wu Junhua (Chief Strategy Officer, 3 buys totaling $165K).
This insider buying is notable given that BZUN had no recorded open market purchases in the nine months before that.
BZUN is in the Retail sector within the Retail industry with a market cap of $146M.
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