Baozun Inc. (BZUN) Insider Trading
Sector: Retail · Market Cap: $158M · 0 insider purchases in the last 7 days
No open market insider purchases at Baozun Inc. in the last 7 days.
What this trade tells us
AI-generated analysis of disclosed insider activity. Updated May 20, 2026. Not investment advice.
- All eight trades over the 90-day window were purchases totaling ~$336K, with zero sales, indicating no insider liquidation activity during this period.
- CEO Qiu Wenbin accounted for five of eight trades (~$150K), executing purchases across a narrow price range ($2.48–$3.14) between April 2 and April 17, suggesting a sustained accumulation pattern at depressed valuations.
- Chief Strategy Officer Wu Junhua made three purchases totaling ~$165K, with two large tranches of 30,886 and 30,000 shares (~$152K combined) on April 8 and April 2, indicating significant personal capital commitment by a second executive.
- The concentrated timing of activity in early-to-mid April (seven of eight trades) and the absence of any offsetting sales suggests coordinated or opportunistic buying rather than routine portfolio rebalancing.
- Both insiders purchased at price points below $3.15 per share in a company with a $0.15B market cap, indicating buying occurred when the stock was near or at recent lows.
Bottom line:Sustained insider buying by two senior executives with no offsetting sales represents moderate buying interest at depressed valuations.
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Start for FreeAbout Baozun Inc. Insider Trading
2 insiders at Baozun Inc. (BZUN) have purchased stock in the past 90 days, totaling $824K across 25 transactions (305,000 shares).
The most recent purchase was by Chief Strategy Officer Wu Junhua on June 24, 2026 — a $83K buy of 29,000 shares at $2.85, bringing his total holdings to 253,770 shares.
Insiders who purchased: Qiu Wenbin (CEO, 19 buys totaling $511K); Wu Junhua (Chief Strategy Officer, 6 buys totaling $313K).
This level of insider buying appears elevated compared to BZUN's typical activity — there were 14 purchases in the prior nine months.
BZUN is in the Retail sector within the Retail industry with a market cap of $158M.
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